I tuned in this morning expecting not to like it, but I did.
Radio in the UK has been missing someone like him and it was annoyingly refreshing to have him back, even if it was very ‘in’ at times (the digs about Radio 1 and his old boss, the comments about Richard Park and Stephen Miron, the CEO of Global Radio etc). Radio is certainly better for his return and DAB especially.
He’s grown up a little but in other ways, not a lot.
The banter about the news from Global news was amusing and his comments about adverts getting in the way of creativity is something most listeners can relate too. The content was OK for the first day especially when the first day is not that important, but this was all about getting on and getting it over with. The team as a whole is also good.
I was surprised by the The TV commercial. Global are the kings when it comes to producing fantastic TV adverts to promote their radio stations, but this time, they produced one of their worst. OK, it is all subjective and I know many people love it, but the creative suggests that what we are getting is the old style Moyles when I kind of like the new one. Perhaps it was the right way to drive trial, they could be right.
Nevertheless, credit where it is due.
Moyles is a refreshing listen and I genuinely liked the show, he got some good stuff out of his guest but for this to succeed and live up to the hype, he has to stop being the poor mans Howard Stern (even the imaging gives a nod to that) and instead kill us with fantastic content that people want to share and talk about. This week, he will settle down, get into a rhythm and Parky (The PD) will be offering some guidance, that’s for sure!
He does makes it sound easy though and for listeners, that relates to it being enjoyable. He breaks the rules and gives the impression it is all being thrown together, which is far from the truth. Those tuned in want something edgy but as this show progresses, they will also demand something unique. We didn’t get that today but it was a tighter Moyles, he played more music and there was a need to talk about the past before marching forward with the new.
Best of all, personality is back!
Scores on the doors for the first show: 7/10.