Original content. Where is it then?
RAJAR suggests that in areas where local names have disappeared, network shows are increasing audiences so while you could say original ‘local’ content could be reducing, the audience don’t seem to mind. To me the excitement of radio is in discovering great content. I like to dip into music brands now and again but I mostly tune in for content and perhaps companionship alongside that. Presenters who engage me, shock me a little, inform and educate, bring colour to my grey world are always welcome to wrestle with the odd thought in my head. So if Les is talking about mainstream FM radio stations of the past, he might have a point but surely in this world, radio is much more than that.
To change his view on this, where would you suggest we point Les to look?

Intersting points John and one of the things I enjoyed working for stations you and your team ran was the emphasis on quality content, and not being afraid to let the presenters talk and interact. Something like “Fun On The Phones” regularly led to great, original content because of the way you engaged and connected with the audience. Now, that might not be “clever” or “highbrow” but it was full of character and for me, that’s what it’s all about. There are still examples of this in mainstream commercial radio but it’s also found increasingly in the community sector and online, particularly in podcasts. Although the challenge is wading through all the nonsense to find the gems. Absolute should be worth a mention too. I’d like to see the big groups and PDs taking a few risks with their schedule and opening up the odd hour here and there to people who’re serious about great content..wherever they come from.
I`d be pointing him directly at my podcasts which air on Community FM, foreign commercial stations as well as on-line stations. http://www.calderjon.com