Anyone who has ever had to report disappointing RAJAR numbers up the line knows how difficult this can be. What shall we say, who can we blame?
Sometimes, you just have to take it on the chin
This has happened to me many times, once when I had to report a loss of over a million listening hours in a single quarter.
Lord Myners; Chairman of GMG at the time, reacted to the news by enquiring as to why I’d been so bloody careless? Clearly, he didn’t understand the ins and outs of RAJAR, but that didn’t stop him voicing his displeasure and to be honest, I was glad to escape with a minor bollocking.
I wonder how he’d react if I had to report a staggering yearly loss of over 11 MILLION hours and 350,000 listeners.
Spare a thought then for the head honcho of BBC local radio, David Holdsworth. He’s delivering that very message to Lord Hall right now.
Sadly, the really depressing number here is the over 45 figure – 286,000 have disappeared which account for an eye watering 9.2 MILLION hours respectively. This demo by the way is their core target market.
I refer you to my previous blog M’lord but this is the killer stat:
BBC local radio is losing a listener every thirty seconds of every day.
Is that not something to worry about?
Meanwhile, let’s raise a glass to KISS in London. What a performance, perhaps star of the book. Well done Bauer and Andy Roberts.
Personally, I’m delighted to see the rise of BBC6 Music – a DAB only station that is now delivering over 2 million listeners for the first time, a landmark moment for digital radio. It’s now bigger than BBC Radio 3 that comes with an FM signal so good you can pick it up with a staple gun!
While Radio 3 may be delighted to see any increase this quarter, the applause is for 6music where many will now be wondering why these two stations don’t simply switch platforms with R3 going on DAB only etc.
There is no chance of this whatsoever.
What people don’t understand is that listeners to Radio 3 are a very rare breed who write fantastic letters of complaint using words many of us have to look up. More importantly, they know which letterbox to drop them into. 6 Music listeners, however, while equally intelligent, are mostly just thrilled to wake up sober and in the same bed as the night before
We should rejoice in that rock ‘n’ roll fact right there!